JJ Keith - Award Winning Commercials Director

JJ Keith makes lovely little pieces of film known as commercials. This is his work.

"JJ Keith must be doing something right with his directing style that combines performance, narrative and visuals" Boards Magazine

Having graduated from Edinburgh University with an MA in Film Studies, JJ launched his career in the world of film. Directing three shorts, all of which were highly acclaimed on the festival circuit and subsequently broadcast. JJ’s second short ‘Holiday Romance’ was nominated for an Oscar (Live Action Short) and went on to win ‘Best Short Film’ at the Hollywood Film Festival.

Following a stint in TV Drama, JJ turned his attention to commercials. Before long JJ’s rare ability to combine the sensitivities of a visual style with a lightness of performance meant he was directing spots for major clients including Gossard, Boots, Heinz, Mars, Sainsbury’s and BT at the very early stages of his career.

Much of JJ’s work has been met with critical acclaim. He has been highlighted as a Director to Watch by Boards Magazine and other Industry publications. Having directed several spots for 118 118, JJ’s Honda ‘Cog Spoof’ picked up a number of awards from Golds at Creative Circle and the BTAA to a Silver at Cannes and a Bronze at The One Show. Respectively his work for Guinness Extra Cold has also been celebrated at Creative Circle, the BTAA and the APA50.

JJ receives a great deal of repeat work notably having helmed 118 118 campaign for a couple of years and with three separate jobs for Guinness. He is represented by 6 different companies in as many different countries and has experience directing cast in a multitude of languages.

Although JJ is probably most known for his comedy work he has created a style that is distinct yet versatile, showing a flare for both the visual approach and subtly observed performance.

In the last 3 months JJ has directed people falling out of a giant piñata, children acting drunk and a Vampire love story, this goes some way to illustrate his versatility.